What do you thinks of this TV commercial?

[echarcha]

Do you think this TV commercial is weird? Or scary as some viewers found it to be?

You watch and then decide. Here is the news story about it.

TV viewers terrified by Swedish supermodel
Published: 5 Aug 09 11:27 CET
Online LINK



A commercial for Apoliva, an assortment of personal care products for Apotoket, featuring Swedish supermodel Adina Fohlin has made a major splash, although not quite the one that the Swedish pharmacy chain was hoping for. Rather than running out to purchase Apoliva products, viewers are running scared.

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The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and sun. The clip ends with the tagline, “Apoliva – for Swedish conditions”.

Almost 100,000 Swedes, many of whom viewed the clip on YouTube, have joined a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”) in reaction to the film. Several other related groups, both in favour of and against the ad, have popped up on the social media site as well.

The Facebook group was created by Swedish student Anders Hammas late one evening while he was studying. “That was when I saw this commercial that I thought was pretty horrible,” he told the Expressen newspaper.

The description of the Facebook group reads: “Those of us who have a TV and like to watch commercials/can't be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It's only a matter of time before it creeps into our dreams and terrorises us in our sleep.”

“We definitely weren't prepared for this reaction,” Eva Fernvall, brand manager at Apoteket AB, told Expressen.

“It was never our intention to scare people,” she added.

Leif Sorte, project manager for the commercial at Forsman & Bodenfors, the advertising agency behind the film, said they always hope to draw attention, but the debate surrounding the commercial has been entirely unexpected. He remains positive despite the uproar. “We think it's fantastic that there have been so many reactions,” he told newspaper Göteborgs-Posten.

"We wanted to dare to do something different in the cosmetics genre where many thinks look the same, and highlight the Swedish weather and how it influences skin and hair," Sorte said.

Folhlin's agency, Mikas, told Expressen that the model hasn't taken the criticism personally and that she was just playing a role in a commercial.

[Randheer]

Girl had a strange "Saadhna" kind of mysterious look. Remember "Woh Kaun Thi"

[rakesh100]

A tastle less commercial ever saw in my life.

When the work fails someone is trying to come in the public picture
by creating some garbage controversies.

baqwaas and useless topic, not worth even discussing.

Close this thread pl.

[Desi Baawra]

Originally Posted by rakesh100

A tastle less commercial ever saw in my life.

When the work fails someone is trying to come in the public picture
by creating some garbage controversies.

baqwaas and useless topic, not worth even discussing.

Close this thread pl.

tere guts par hassi aa gayi boss abhi sirf 15 posts aur cha ke thread ko tu band karne keliye bol riya hai...sahi ja raha hai munna

[Cooldude]

She looks so manly. No wonder people are running scared. Wouldn't have minded even if Rakhi Sawant or Hard Kaur were in place of her.

[sunnykode]

Originally Posted by Desi Baawra

tere guts par hassi aa gayi boss abhi sirf 15 posts aur cha ke thread ko tu band karne keliye bol riya hai...sahi ja raha hai munna

wo bhi sunit bhau ke thread ko

Originally Posted by Cooldude

She looks so manly. No wonder people are running scared. Wouldn't have minded even if Rakhi Sawant or Hard Kaur were in place of her.

The model and the song gave the add a goofy loof, but not scary. Just different, tasteless I would say.

[swami]

Originally Posted by Desi Baawra

tere guts par hassi aa gayi boss abhi sirf 15 posts aur cha ke thread ko tu band karne keliye bol riya hai...sahi ja raha hai munna

Originally Posted by sunnykode

wo bhi sunit bhau ke thread ko

Looks like Budmaas has got a mirror,or maybe he is gearing up with a new id

Amtha bhai ka fan hu thats why I doubt all the new id's

[echarcha]

Originally Posted by Desi Baawra

tere guts par hassi aa gayi boss abhi sirf 15 posts aur cha ke thread ko tu band karne keliye bol riya hai...sahi ja raha hai munna

Originally Posted by swami

Looks like Budmaas has got a mirror,or maybe he is gearing up with a new id

Amtha bhai ka fan hu thats why I doubt all the new id's

nahi re.. yeh id ek purana khiladi hain... pehle bahut masti karta tha... 3, 4 baar ban kiya to abhi properly behave kar raha hain... koi baat nahin.. mera thread pasand nahi aya to koi tension nahi

[JaiSpeaks]

she looks a little scary but not so much I think ....

[swami]

The new ID ? Rakesh100 is she ?

Originally Posted by JaiSpeaks

she looks a little scary but not so much I think ....

[ashdoc]

Originally Posted by rakesh100

A tastle less commercial ever saw in my life.

When the work fails someone is trying to come in the public picture
by creating some garbage controversies.

baqwaas and useless topic, not worth even discussing.

Close this thread pl.

Yaron ,baaki kuch bhi ho ,baat to sahi kahi issne.

[tantric_yogi]

Nothing ... just proves my point ... all these female movie stars and models are just a combination of kilos of chalk, plastics, colors, and hairstyles, and waxing. It makes me sad that in spite of all my efforts ... you guys keep wasting good Vaseline jerking off to pieces of shit.

She is so male.