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  #1  
Old June 27th, 2007, 08:09 AM
Cooldude Cooldude is offline
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Talking Aussie Ad campaign mocks speeding drivers

This sounds a cool & effective campaign by the Aussies. The ad hits below the belt by questioning the manhood of speeding drivers. The new series of ads on Australian Television show women shaking their little finger - a gesture used to symbolise a small penis at speeding drivers.

Quote:



SYDNEY (AFP) - Young Australian men who drive too fast have had the size of their manhood questioned in the latest drive by anti-speeding campaigners to cut road deaths.

The below-the-belt television ads show women noticing a young man roaring past then turning scornfully to their friends and wiggling their little fingers.

The mocking gesture with the 'pinkie' is a clear sign they believe the driver is trying to compensate for an inadequate manhood, and is designed to counter the idea that speeding is cool and macho.



The "Speeding: No one thinks big of you" campaign targets young men between the ages of 17 and 25, the New South Wales state Roads and Traffic Authority (RTA) said Monday after the ads aired for the first time on Sunday night.

"All the ads in the world showing the serious injury and death that speeding can cause are becoming less effective," the RTA said on its website.

"Increasingly, young guys simply reject this message. They have an 'it won’t happen to me' attitude." The new campaign "could very well be the thread that unravels the mindset that speeding is cool."

The campaign runs on television, in cinemas, on posters at bus shelters and in an internet ad that offers speedsters an "xtra xtra small" condom.

RTA spokesman John Whelan acknowledged the ads would be controversial but told local media: "We will do what we feel we have to to get the message through." Speeding is a factor in about 40 percent of road deaths in New South Wales, killing more than 220 people a year, the RTA says.
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Old June 27th, 2007, 08:10 AM
Cooldude Cooldude is offline
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Re: Aussie Ad campaign mocks speeding drivers

Here's the ad:

http://www.youtube.com/watch?v=TvC6RryUn0Y
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  #3  
Old June 27th, 2007, 08:30 AM
Cooldude Cooldude is offline
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Red face Re: Aussie Ad campaign mocks speeding drivers

Poor Tantujee must be driving at snail pace now to prove his superiority.
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Old October 17th, 2007, 11:23 AM
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Thumbs up Re: Aussie Ad campaign mocks speeding drivers

With men considering their manhood big by speeding, shown as mere “Little Pinkies”, the Australian ad campaign has proven to be a big success.

Quote:


A controversial road safety campaign that implies young men who speed do so because they have small penises has become one of the state's most successful anti-speeding campaigns, Roads Minister Eric Roozendaal has said.


The Roads and Traffic Authority TV ad, dubbed "Little Pinkie", shows onlookers wiggling their pinkies upon seeing a speeding male driver. The gesture is used in youth culture to indicate a small penis.

The TV ad was part of a broader campaign that included magazine and outdoor advertising featuring the slogan "Speeding: No one thinks big of you".
Research commissioned by the RTA found three-quarters of people believed the campaign increased community awareness about speeding.

According to Mr Roozendaal, young people were also re-enacting the gesture demonstrated in the $1.9 million campaign. "Wiggling your pinkie has cut through to that crucial age group of young drivers - they're using it as a way to slow their mates down and stop them acting recklessly on our roads," he said.

Sixty-one per cent of young males surveyed for the research believed the campaign had the power to make them think about their own driving behaviour, he said. "This campaign is about saving lives - not pride. If it dents a few egos but helps save a life, then it's worth it," Mr Roozendaal said.

One of the main reasons the ad worked was that it was surprising, said Paul Fishlock, executive creative director at agency The Campaign Palace. "People haven't seen a speeding ad that takes that approach before, that actually taps into the truth about what a lot of young guys who do speed think others think of them," he said. "It completely turns that on its head."

The RTA has endured criticism of the campaign since it was launched in June.
The RTA and the Advertising Standards Bureau had received 34 complaints about the campaign, an RTA spokeswoman said.

The complaints were that the ad was discriminatory, however the Advertising Standards Bureau had said it would not be acting on the complaints, she said.
Soames Job, director of the RTA's NSW Centre for Road Safety, said the ad's approach had been shaped by research showing young people had become desensitised to traditional "crash and shock images".

But Mr Fishlock, who has been involved with anti-tobacco campaigns for more than 10 years, said there was still a role in public safety campaigns for shock-style ads that depicted "the reality [and] the carnage".
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Old October 17th, 2007, 12:24 PM
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Re: Aussie Ad campaign mocks speeding drivers

i found the ad really stupid

did it really work? or was this juz said to justify the enormous amount of dough that went into this campaign? who knows..
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sometimes I sit and look at life from a different angle,dunno if I m God's child or Satan's angel
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Old October 17th, 2007, 01:16 PM
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Re: Aussie Ad campaign mocks speeding drivers

i guess we know why the aussie cricket team plays so well. They are compensating for their small manhood by playing very well
Mebbe we shud be proud of our indian cricketers now
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Old October 18th, 2007, 04:52 AM
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Re: Aussie Ad campaign mocks speeding drivers

Even this wont deter dare devils on Hyd roads. Some jerks on a scooter crossed me suddenly in front of a junction few days back. i felt i should not have slowed down and driven over that ah.
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