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  #1  
Old February 15th, 2005, 01:17 PM
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MacDonalds libel case- longest case in british history

a real david v goliath story. macdonalds sued a couple who distributed leaflets outside their restaurants telling people the "truth" about the restaurant.

the case has gone on for 15 years and macdonalds have run up a legal bill of ten million dollars. the couple represented themselves for most of the time because they could not afford legal representation.

macdonalds was awarded damages of £40000 which the couple cannot pay

in the latest saga the european court of human rights has ruled that the couple should have been granted legal aid.

macdonalds won a victory in the court but the resulting adverse publicity has dubbed this the biggest PR blunder in history.

fukdonald's fukk up
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Old February 15th, 2005, 01:22 PM
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talk about the elephant stamping on the ant which dares to bite it
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  #3  
Old February 15th, 2005, 01:40 PM
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Question

pardon mah ignorance, but why is it dubbed a PR blunder? if that couple was spreading false shit bout macDz,wha else can macd do but fight it and prove itself to be Sita maata?
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Old February 15th, 2005, 01:51 PM
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Vakil Sahib, bet ... this couple have been on welfare all their lives ... living off your hard earned money. We got few thousands of those dogood blood sucking social leeches.

Never worked an honest day in their life. Lot of free time on hands ... out to fight on our behalf while living on our blood.
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Old February 15th, 2005, 01:59 PM
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you will see many 'activists' in San Francisco. These folks typically dont have jobs and live off welfare or from funds received for their 'non profit organisations' and continuously b$itch and moan about something or the other and protest almost everything.

Look for news about "Earth Liberaiton Front" or ELF who have been invoved in eco-terrorism ... some recent arson incidents happened here.
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Old February 15th, 2005, 02:24 PM
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Quote:
Originally posted by tantric_yogi
Vakil Sahib, bet ... this couple have been on welfare all their lives ... living off your hard earned money. We got few thousands of those dogood blood sucking social leeches.

Never worked an honest day in their life. Lot of free time on hands ... out to fight on our behalf while living on our blood.
Rightly said. I feel it is these kind of people(living on welfare-scum bags) who are always trying to get some free moneys from here and there. I know a couple of people around me who have never worked one day in their life and live on welfare. Just looking to sue (threaten to sue) and grab some easy money all the time.
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Old February 16th, 2005, 12:05 AM
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Quote:
Originally posted by DesiBaba
pardon mah ignorance, but why is it dubbed a PR blunder? if that couple was spreading false shit bout macDz,wha else can macd do but fight it and prove itself to be Sita maata?
it was a PR blunder because of the perception it created in the minds of the public of a giant corporation using libel laws to crush two people who were protesting against it's practices. the case went on and on and one point the judge actually held against macdonald- that it was treating it's employees badly and under paying them. the adverse publicity generated by this alone made macdonalds look foolish.

and from a financial point of view macdonalds has run up a legal bill of over ten million pounds, none of which will be recoverable.

also, recent events have shown that a macdonalds rich diet is not in the best interests of the consumer. movies like super size me have led to macdonalds changing their marketing and also their food in a flimsy attempt to make it appear more healthy.
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  #8  
Old February 16th, 2005, 02:30 AM
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So, what was the "truth" about the restaurant that this couple came to know of ?
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Old February 16th, 2005, 03:18 AM
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read all about it in the link.
the two were not, in fact, on welfare at all. the man was a postman and the woman a gardner.

the libel case
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Old February 16th, 2005, 04:07 AM
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More news on Anti McDonald campaigns

Hi all
This link provides more info
http://www.mcspotlight.org
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  #11  
Old February 16th, 2005, 04:50 AM
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Re: More news on Anti McDonald campaigns

Quote:
Originally posted by Narendra
Hi all
This link provides more info
http://www.mcspotlight.org
And the one above didn't ?
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  #12  
Old February 17th, 2005, 05:48 PM
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Re: MacDonalds libel case- longest case in british history

Quote:
Originally posted by vakil sahib
a real david v goliath story. macdonalds sued a couple who distributed leaflets outside their restaurants telling people the "truth" about the restaurant.
If it cannot be proven in a court of law, it is not the "truth".
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Old February 17th, 2005, 11:18 PM
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Re: Re: MacDonalds libel case- longest case in british history

Quote:
Originally posted by UMA
If it cannot be proven in a court of law, it is not the "truth".
precisely why i put the word in parenthesis.

the court found that macdonalds had indeed been partially libelled( because some of the allegations were proven).

but it has been a pyrrhic victory indeed for the good chain, not only in terms of money thrown away but in terms of the adverse publicity generated.

most observers agree that macdonalds was foolish to embark on this lawsuit.

also, several years down the road they have been forced to change to a more "healthy" diet.
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Old February 17th, 2005, 11:22 PM
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Of late many folks were suing McDonald's for making them fat

Why dont people udnerstand that anything that tastes so good is bound to be full of fat and sugar and carbohydrates and all that which makes you fat and is not healthy as a regular diet.
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Old February 18th, 2005, 02:09 AM
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Quote:
Originally posted by echarcha
Of late many folks were suing McDonald's for making them fat

Why dont people udnerstand that anything that tastes so good is bound to be full of fat and sugar and carbohydrates and all that which makes you fat and is not healthy as a regular diet.
this is a different matter altogether. these are opportunists who are seeking to lay the blame for their gluttony on macdonalds.

but you know the nutritionists at macdonalds must have known that eating their food regularly is bad for people. nevertheless they continued to promote their supersize deals to make even bigger profits until they were caught out.

the anit macdonalds lobby's argument is that when the health of an entire nation is at risk with obesity fast becoming an epidemic, macdonlads should perhaps have behaved a little more responsibly.

but consumers were greedy for more food and macdonalds were greedy for more profit. there was an identity of interest and the consumer has suffered because of the lack of information on the salt, sugar and fat content of the food, which macdonalds should have been more up front about.
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